There has been a lot of debate about whether it is safe or wise to use Google Conversion Tracking or Google Analytics to track your campaigns. Diorex made an excellent post about the topic which sums up the key reasons why I have stopped using both Google Conversions tracking and Google Analytics.
I work hard to build very profitable PPC campaigns and I just do not feel comfortable with a third party knowing the exact ROI, bidding strategy and ad copy for each of my keywords. I switched to prosper202 which is free and self hosted so nobody else has access to my campaign tracking data.
Check out the rest of Diorex’s blog while you are there. There is some absolute gold in some of his older blog posts.
